Independent Music, often generally abbreviated as “indie”, is now having a name in the music industry. They portray independence from major commercial record and is using the “Do-It-Yourself approach” to recording and publishing. Its growth is undeniably increasing, since more artists are choosing independent labels over major labels. They say artists who shift on this scheme is said to be focused more on producing music than becoming wealthy and/or well known.
New development or trends is always accompanied by risks but also with advantages and disadvantages. These are the things that an independent music producer has to face and be willing to take. Birth of independent music, bring along a new option for artist who feels to be too much controlled by the major music label. Since, it is new, profitability is still unstable.
If you choose to be in this field, at this early you should know the following:
• Independent labels don’t have enough and stable international and local distribution networks that would help get their products in stores. Not all stores will risk on beginners. They always look at the mainstream labels as their option.
• Independent artists usually don’t have the capital yet to sustain everything that they will need like studio rentals and recording expenses and costs. This will greatly affects all of the independent music producer operations, from the production of records to the promotion.
• Established major labels, independent record labels have the easy access to radio, retail, and the other media partner, unlike wit independent labels. To be played on the radio is one of the best ways to promote an artist. This also opens a way to have other possible stream of income. Many program directors won’t give the time of day to independent artists and spend only certain days listening to new material to add to their playlist. Even then there’s no guarantee that your artist is the one they’ll pick to play.
• Ultimately, these disadvantages make obliges the independent music producer to find their own way to seek out or develop new ways of promoting records. In order to survive and compete with the mainstream record labels.
But looking at the other perspective, Independent music producer are managed in a way that is completely different from major labels. While corporate major labels are run by business executives who are not attached to the kind of music and the creators of the music they market. Fewer people are engaged, signs, develop, and work closely with each artist on the list. This scheme helps maintain the artist’s original intended vision, and simply makes for a more authentic, unaffected musical production, as you wish it to be.
On the business side, independent music producer are run as small business, with few employees and lower expenses than major labels. Lower expectations for record sales allow independent music producer to take more chances on the types of artists they sign, produce, and promote, which can only bring greater musical diversity and selection to consumers.
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