The radio has been one of the most powerful tools of communication in the modern world. Hardly any household was without this valuable device through which great news was announced, classics played, debates heightened, and artistry flourished. With the coming of the internet age, the beauty of radio continues to reach audiences. This time, however, instead of tuning in to a stream of sound over which one has no control on timeshift, the listener is given a portable and rather impressive file – a podcast. It’s like listening to a radio station but with more control on playback and fast forwarding and with a wider choice of topics.

Podcast subjects range from politics, news, scholarly opinions, a take on personal experiences, etc. For iTunes, however, podcasts have become a means of introducing the public to the latest trends in music. And we’re not just talking commercially successful songs – independent music or those exploring the creative directions taken in other musical genres, have been widely received through the site’s podcasts section. These podcasts help pave the way for aspiring new artists to spread their music.

And just a little tip before listening to your first podcast on iTunes: do try first podcasts from timeless favourites like Morning Becomes Eclectic to maximize your podcast experience.

About the Author: Kim


  1. Debbie@Left Brain Right Brain May 25, 2011 at 8:40 am

    I am fascinated with podcasts and didn’t realize that new artists were using it as a venue. I’ll have to share that info with my kids as they are always looking for up and coming artists. Thanks!

  2. Kimberly Castleberry May 26, 2011 at 2:12 pm

    I had not considered the podcast as a media for the musical artist but thinking about it this way I see no reason it should be constrained to the spoken word artist! What a neat and novel way to track down new sounds!

  3. marquita herald May 27, 2011 at 1:44 pm

    Very interesting – I often download podcasts from favorite blogs, but (as with other commenters) hadn’t thought about music. I will definitely look into this – though I confess, I am one of those really rare oddballs who actually enjoys total silence. Must be a weird dna thing 🙂

  4. Peter Fuller MBA May 29, 2011 at 10:18 am

    Hey Kim

    I have downloaded many podcasts just to listen to some new independent music.

    Great way to discover some new artists, plus we do not have to wait until, or if ever, radio discovers them.


  5. Nessy May 31, 2011 at 6:24 am

    My father is a radio announcer here in our city and I am proud of that. It is a good news for us to know about Podcast, it is really helpful for us especially to my father in updating upcoming news and events.

  6. Irene Pereira June 2, 2011 at 9:18 am

    I have not really looked into podcast. Still old school where music is concerned. I do use i Tunes but have not really notice podcast. Good to know that it can fast forward or playback in real time. That sounds exiting.
    Will look further into this. Thanks for the information.


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