The radio has been one of the most powerful tools of communication in the modern world. Hardly any household was without this valuable device through which great news was announced, classics played, debates heightened, and artistry flourished. With the coming of the internet age, the beauty of radio continues to reach audiences. This time, however, instead of tuning in to a stream of sound over which one has no control on timeshift, the listener is given a portable and rather impressive file – a podcast. It’s like listening to a radio station but with more control on playback and fast forwarding and with a wider choice of topics.

Podcast subjects range from politics, news, scholarly opinions, a take on personal experiences, etc. For iTunes, however, podcasts have become a means of introducing the public to the latest trends in music. And we’re not just talking commercially successful songs – independent music or those exploring the creative directions taken in other musical genres, have been widely received through the site’s podcasts section. These podcasts help pave the way for aspiring new artists to spread their music.

And just a little tip before listening to your first podcast on iTunes: do try first podcasts from timeless favourites like Morning Becomes Eclectic to maximize your podcast experience.