To often, we get caught up in the business side of music, and we forget why we started in the music business in the first place. The most important thing a musician in the music industry can do is to work on his music. That is the first and most important one, and not tweeting about it.
What about other things, like building your fan club, designing t-shirts and other merch items and drawing graphics on your album cover? They matter, of course. But do not forget why you’re doing them. Do not forget that thing without which you wouldn’t b doing all these stuff.
You’re doing them because of the music you make. If you don’t have the music, then you indulge in your social network until your eyes pop out. You’ll have lots of online friends, but this is not the same as having a really good music career.
What is “good” music is a matter of subjective thinking, so don’t fret too much about whether you’re making “good” music or not. Just train yourself on your attitude and commitment to the music you make. Where is making music on your list? If you’re the very music you are making is only a secondary thing to the other stuff you’re doing in hopes of getting your music out to the public, you may have to think of setting your priorities straight. To succeed in you marketing and promotion campaigns, what you need is a good product, your good music. Don’t you forget that in the music business, everything depends on fans connecting with the music, fans who can’t wait of hearing your music. It is that kind of music that led you into the industry, your key to success. There is a demarcation line between business and art. But when the business you are into is art in itself, being a great deal creative really matters.
If you’re a musician, you may have to wear many different hats, but please don’t forget what your best and most important one is.
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This is great, Wes! Puts things back into perspective. I think we can run ourselves ragged trying to “market” our “stuff” and then forget what our “stuff” is! It’s really about being true to ourselves, our talents, our gifts and our craft. Thanks for sharing yours, and for help us “music types” to keep the focus!
Great post Wes! Very important to know about the product and have a good product. Without good music marketing is meaningless.
Really good post and information, Wes, that can apply to any business. At times we tend to get caught up in the business and forget about the fun side. It’s important to maintain a really good balance so we are always fresh and ready with new ideas, strategies and work to implement. If we do what we are passionate about and have fun doing it, add a bit of humor, it’s going to attract people to us and our business.
It is so easy to get hung up in the “don’t really matter” stuff in any business at all.
Play the type of music that you like and don’t change the style just because someone else suggests it. Sometimes we just need to get back to basics and do what we are good at.
After all there are experts around in the other areas that can take care of them. I admit that we have to make sure that they are genuine but there are some out there.