Master P is an American entertainer and entrepreneur, founder and CEO of P. Miller Enterprises and also the founder of No Limit Records. Percy Jayceon Miller was born in New Orleans, Louisiana on April 29, 1970. He was better known as Master P. he was raised in Calliope Projects, and the oldest of the six children.

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Miller and his four siblings were raised in a housing project in one of the city’s most crime-ridden neighborhoods, and after his parents divorced, Miller shuttled back and forth between New Orleans and Richmond. While he was tempted by the lure of the street hustling, he developed an entrepreneurial streak early on. Miller has also a passion in sports so he used his skills to earn a college scholarship and he won a scholarship as a basketball player to the University of Houston but he left the school and moved to Richmond, where he studied business at Oakland’s Merritt Junior College.

Because of passion in basketball, in 1998-99 seasons he had a contract with NBA teams twice – with the Charlotte Hornets and the Toronto Raptors in 1999 pre-season. And for the Fort Wayne Fury he also played in the Continental Basketball Association (CBA).

He opened record stores including, No Limit Records, Bout It Inc., No Limit Clothing, No Limit Films, No Limit Sports Management, PM. Properties and Advantage Travel.

In 1997, he wrote, produced and directed the independent feature I m Bout It. In 1998, he Co-wrote and starred in the comedy I Got the Hook Up. 1998, he directed and co-starred with Gary Busey and Pam Grier, in the feature No Tomorrow. P Miller has produced eight films, written and directed six and starred in over a dozen. P. Miller ranked 10th on Forbes magazine’s 1998 list of America’s 40 highest paid entertainers. He’s also dedicated his time to communities through P.Miller Youth Centers and his P.Miller Food Foundation for the Homeless.

P. Miller continues to evolve through his new Take A Stand Records label, which the only initiative is the only recording label which is committed to signing and promoting hip-hop artists with responsible image and lyrics. P. Miller was appointed as the Youth Ambassador for the NAACP. He is also a published author with his book Guaranteed Success When You Never Give Up (2007 Kensington Publishing Corporation.). Without registering in any mainstream radar, Master P created a hip-hop empire. He operated solely in the rap underground for several years.

To produce a positive, educational and entertaining content for Afro-American children, Master P. has teamed up with his son Romeo. They developed a children’s cartoon titled, “Gee Gee The Giraffe”.

Master P. has also made history as the first hip-hop entrepreneur to own a cable television network; in 2009 the Better Black Television (BBTV) was launched. It aims to promote positive messages and content to the African American Culture.